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Even though the company is not based in New York, NYX Nails has a city edge that followers love. According to their website, NYX was named after the ancient Greek goddess who ruled the night...and play on the sexy and sparkly nail colors NYX produces for consumers who rule the night life. As featured in YM, Vogue, Cosmopolitan, CosmoGirl, Elle, Glamour, and more, NYX Nail markets their color to the bold and daring consumers.