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Men should take just as good care of their nails as women do. Men can effectively clean up their nails, cuticles and skin around their nails in a little amount of time, and look good. As seen on Essie.com, "Man-E-Cure leaves a subtle, matte finish, for a natural look. Tolulene and Formaldehyde Free gives the appearance of well groomed nails, a necessity for professional men."
OPI makes a product called "Nail Envy" that does a great job of conditioning and strengthening nails. The matte finish is especially suited for men and leaves a non-glossy finish that looks like a fresh manicure. It is very well suited for toes too since toenails need extra care due to the sustained high moisture level when shoes are worn.